This ad will be closed automatically in X seconds.

Marmalade of London unveils exclusive collaboration with The National Gallery

Among the finalists in the Gift of the Year 2024 competition’s Heritage category is Marmalade of London’s exclusive collaboration with The National Gallery.

The National Gallery x Marmalade Masterpiece Collection has reimagined iconic paintings as scented fragrance, with the collection available in candle and diffuser formats from the end of March.

The company is the first home fragrance brand to collaborate with The National Gallery, with the collection featuring four uniquely blended candles that bring masterpieces – including Van Gogh’s Sunflowers and Monet’s Water Lily Pond – to life by lighting them from within.

“Each flicker reveals a new brushstroke or a hidden detail, while blended aromas add a multi-sensory dimension to the experience,” explained Marmalade’s managing director Piers Flook.

A second licensing partnership for the company is the new Emily Smith x Marmalade of London collection, featuring vibrant colours and playful scents, with Marmalade matching Emily’s bold colours, whimsical motifs and energy with a specially blended range of naturally scented candles and diffusers. The collection features four of her iconic designs and will be available from March.

“We are excited to unveil our new collections and are proud that The National Gallery and Emily Smith have both chosen us to work with them on these exclusive ranges,” stated Piers.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TheWhiteLotusS3500x500
 
Warner Bros. Discovery Global Consumer Products (WBDGCP) has unveiled its new product line-up for The White Lotus, inspired by the highly anticipated third season set in Thailand, debuting Sunday 16 February....
LISportsSummit500x500
 
The one-day event returns to New York, taking place immediately following the New York Toy Fair on 5 March, and will feature more opportunities to network with industry experts than ever before....
Bingskiseason500x500
 
Acamar Films and Maurizio Distefano Licensing have confirmed that hit preschool character Bing has been selected by the Valli di Sole, Peio and Rabbi Tourism Board as the face of a new family initiative for the ski season in Italy....
QuizRoom500x500
 
The collaboration - negotiated by IMG Licensing - will aim to give sports enthusiasts around France a chance to test their sports knowledge in an engaging new way....
LicensingWorksKewpie500x500
 
“We’re thrilled to collaborate with such fantastic partners to bring Kewpie to life in new and exciting ways."...
LeoWoodallRND500x500
 
The launch of Red Nose Day marks the start of an exciting milestone year for Comic Relief, as the charity kick-starts its 40th birthday celebrations in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.