Preschool brand marks success of six events across five Italian cities.
Animaccord’s preschool brand Masha and the Bear is continuing to grow its presence across Europe, celebrating the recent success of a bookstore tour in five Italian cities.
The six events took place in April and May and were held by Mondadori bookstores to coincide with the publication of a number of new titles in the Masha and the Bear series from Fratelli Fabbri Editori.
In each store, a special area was dedicated to the brand – which is handled in Italy by Maurizio Distefano Licensing – with entertainers amusing young visitors and reading from the Masha and the Bear books.
The events were supported by a number of licensees, with merchandise displayed in product exhibitions in each store.
The events took place at Mondadori Group book shops in the cities of Milan, Arese, Casalecchio di Reno, Rome and Nola.