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Masha and the Bear on board with Shein in Australasia

Shein has secured a deal with Animaccord for the rights to develop a new apparel and accessories collection for Masha and the Bear.

The new range includes items such as tops and bottoms, sweatshirts, jumpsuits, knitwear, outerwear and dresses, as well as phone cases, socks, shoulder bags, keychains and sticky notes.

Shein will distribute the collection in Australia and New Zealand, with an expected launch in the market by October.

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