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Maui and Sons bitten by killer collaboration with JAWS

Surf and lifestyle brand, Maui and Sons is looking to make a splash with a new line of JAWS-inspired apparel and swimwear this summer.

The Don’t Go in The Water capsule is inspired by the 1975 thriller from Universal Pictures and Amblin Entertainment, where a Great White Shark wreaks havoc on the town of Amityville.

The capsule sees JAWs meet Maui and Sons’ protector of the deep, Sharkman, featuring across an assortment of graphic tees, tanks, pool shorts and compression hybrid shorts.

Each piece in the collection pays homage to the vintage aesthetic of the classic film, with a modern take on an 80s twist.

For example, the ‘Big Mouth’ graphic features the JAWS cover image, painted with neon waves; the ‘Double Vision’ faces off JAWS x Sharkman with a checkerboard style print on the graphic tee and a graphic on each leg of the pool shorts; ‘In The Water’ displays the classic shot of JAWS among the boat wreckage, framed with a Maui and Sons original cookie emblem; while ‘Eat ‘Um Up’ makes a splash with a cartoon style JAWS taking a bite of the Maui and Sons logo.

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