This ad will be closed automatically in X seconds.

MDR Brand Management made up with new Revlon deal

Agency appointed to lead new brand extension opportunities for the Revlon and Elizabeth Arden brands around the world.

Revlon Consumer Products Corporation has appointed MDR Brand Management to lead new brand extension opportunities for the Revlon and Elizabeth Arden brands around the world.

With the aim to build on Revlon’s bold and innovative brand DNA, MDR has identified key strategic growth platforms, for both women and men, that align with Revlon’s commercial ambitions, retain core consumers and recruit trend beauty enthusiasts.

The agency will work closely with Revlon to develop brand extension programmes that are impactful on a global scale, and that build on Revlon’s equity in colour cosmetics and Elizabeth Arden’s high-performance skincare technologies.

In North America, MDR will be working with existing partner, Brand Activation Consulting.

“The Revlon brands are an exciting and complementary addition to MDR’s global brand portfolio, and we are delighted to be working with such iconic and revolutionary beauty brands,” said Daniel Avener, ceo of MDR Brand Management. “Their notable international presence gives way for innovative products, formats and formulations, direct to consumer relationships and experiential opportunities.”

Martine Williamson, global cmo at Revlon, added: “We are pleased to welcome MDR Brand Management and their wealth of experience within the beauty space.

“MDR is well suited to support us in developing profitable new product categories through their strong and valuable connections with licensees globally, and in delivering sustainable growth outside of our core product portfolio.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Bellastrophies500x500
 
This year’s awards will offer a fully vegetarian menu for the first time, specially created to help minimise its carbon footprint....
BarrattBulk500x500
 
The confectionery brand is entering the sports market with a range of protein and workout powders produced in partnership with sports nutrition company Bulk....
Malibuicecream500x500
 
The dedicated corporate and lifestyle division of WildBrain CPLG has secured a collaboration for The Absolut Company’s spirit brand with adult ice-cream company, LiQ....
RDinham500x500
 
The company has further strengthened its commercial sales team by appointing Richard Dinham as business development director to head up the UK sales operations....
MKZag500x500
 
In his new role, Mark - who will be based in London - will spearhead the ongoing growth of ZAG’s consumer products business that includes licensing and merchandising, promotions, gaming and location-based experiences....
BoohooPopUp500x500
 
Fans of Boohoo were invited to 'shop Boohoo live in Central London' last week, when the online fashion retailer opened the doors of a dedicated pop-up shop for two days....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.