This ad will be closed automatically in X seconds.

MDR Brand Management to re-energise Paul Frank property

Agency appointed by new brand owner Futurity Brands, with partnership beginning in South East Asia, Korea and India.

Following Futurity Brands’ acquisition of Paul Frank, MDR Brand Management has been appointed to further build on the iconic property.

The partnership with MDR begins in South East Asia, Korea and India, with the remit to bring on board new licensing partners, re-energise the brand to capture Paul Frank’s original fans and appeal to the next generation of teens and young adults.

Known for it nostalgic bright colours, quirky humour and Julius the Monkey, the brand has been established for over 25 years.

Moving forwards, Futurity will be working with the American artist and fashion designer himself to introduce new characters.

MDR has already identified strategic product and experiential opportunities, brand partners for curated special editions and retailers to introduce the brand to the Indian market and re-shape Paul Frank’s longstanding presence in Asia.

“We are so pleased to be working with Futurity Brands on their new journey with the brand,” commented Daniel Avener, ceo of MDR Brand Management. “The characters are evergreen, iconic and have real values and emotions to share, giving way for creativity, fun and strong associations to important global topics such as environmental consciousness, female empowerment and self love.”

Stan Wan, ceo of Futurity Brands, added: “Through our recent acquisition of Paul Frank, we intend to connect with current and future fans in a more meaningful way.

“We felt like MDR perfectly understood our mission and goals and has the experience and local footprint to help us build a fresh brand extension program for the enjoyment of generations to come.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The countdown is well and truly on to the B&LLAs 2021 on Wednesday 20 October, with the comedian and writer confirmed as host....
License This! renamed to the Kelvyn Gardner License This! Competition, while day two of the show will be Colour for Kelvyn day....
Partnership with ViacomCBS Consumer Products expands Scottish invention to US and UK fan bases....
Digital collectables marketplace platform, Chronicle has teamed with Copyrights for the launch of an exclusive Paddington Bear collection....
The reveal comes as The Pokémon Company International continues its year-long celebration of the brand’s 25th anniversary....
The preschool show will be returning to CBeebies and TVO in spring 2022, while the licensing programme is building thanks to Fryday Brands....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.