MDR Brand Management unveils Amy Winehouse and Roberts Radio collab

British audio brand Roberts is collaborating with the Amy Winehouse Foundation to celebrate the late star’s iconic legacy.

The first launch in the collaboration is the new Roberts RT200 x Amy Edition turntable, inspired by Amy’s own drawings and sketches. It features engravings of Amy’s signature and her heart-shaped doodles, which fans will recognise as one of her many tattoos.

Launching this week, each of the 50 limited edition turntables will be engraved with its number in the collection, making each one totally unique. Amy herself owned many Roberts radios and her beloved pink Roberts Revival is currently on display at the Amy: Beyond the Stage exhibit at the Design Museum.

The Amy Winehouse Foundation will receive a percentage of the collaboration’s proceeds.

“As champions of British sound and design, we are honoured to have the opportunity to celebrate Amy Winehouse’s legacy as one of the country’s most recognisable and revered musicians,” commented Mark Huijsmans, category director at Roberts.

Daniel Avener, ceo at MDR Brand Management, added: “We are pleased to welcome Roberts Radio to the hand-picked roster or partners that continue to cherish Amy’s talent, and to create an authentic and meaningful partnership whilst supporting her Foundation.”

Jane Winehouse, managing trustee at the Amy Winehouse Foundation continued: “We are delighted to be commemorating Amy’s life and career whilst raising funds for the Amy Winehouse Foundation through such a unique partnership. Roberts was very close to Amy’s heart and truly expressed her retro style; we know Amy’s fans will love and cherish this design for years to come.”

Roberts and the Amy Winehouse Foundation will be working together throughout 2022. Fans can look forward to a limited edition collaboration on a Roberts model that Amy owned herself, inspired by her iconic style.

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