Merchantwise Licensing signs Schitt’s Creek

Agency secures deal with ITV Studios to handle hit show in Australia and New Zealand.

Merchantwise Licensing has added hit comedy series Schitt’s Creek to its portfolio, securing a deal with ITV Studios for Australia and New Zealand.

The agency has already secured the support from local partner, Caprice Australia for apparel, footwear, headwear, bags, fabrics and cushions. Also on board is Merch Mother which will develop products across the homewares, gifts and apparel categories.

Licensing opportunities will also be sought by Merchantwise Licensing across other categories including consumer electronics, food and beverage, gardening and outdoor, room décor, personal care, puzzles and games, as well as consumer promotions and stationery and paper goods.

“We are pleased to commence this licensing partnership with ITV Studios – Schitt’s Creek enjoys great broadcast success in Australia and New Zealand across Netflix, ABC Comedy and Foxtel,” commented Kerryn McCormack, general manager at Merchantwise Licensing. “With its historic nine Emmy awards last year, two Golden Globes wins and two Critics’ Awards in 2021, Schitt’s Creek combines great comedic storytelling with fabulous characters and an impressive cast line-up which will ensure its Australian and New Zealand retail licensing success.”

Viewed in English speaking countries on Netflix, Schitt’s Creek also enjoys broadcast across multiple platforms around the world including Now in Germany, TV4 in the Nordics and Canal+ in France.

Internationally, the brand has numerous partners signed across a variety of retail categories including collectables, apparel, gifts, toiletries, puzzles and games and mobile games.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

As the countdown to World Book Day on Thursday 7 March continues, a new study commissioned by The Works has revealed that The Gruffalo is the go-to book when it comes to reading to our children for the very first time....
Previously commissioning editor, Tori Cottonhas taken on the role, having contributed greatly to series such as Maggie Sparks - which is now a licensed IP with Larkshead Licensing - and spearheaded the products published under SCP's licensing list....
The Belgium-based bag brand has unveiled a second collaboration with Mattel and Barbie, launching later this month....
The deal sees ALDO take on the design, production and distribution of Hunter bag products and small leather goods for ladies and men in the US and Canada....
The value of the UK music, video and games markets increased for the 11th successive year in 2023, rising 7% to another all-time record of £11.9bn....
Design and illustration brand, Snowtap, together with KJG - which manages the consumer products programme - has appointed Renaissance Licensing as the sub-licensing agent for the US market....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.