Agency secures deal with ITV Studios to handle hit show in Australia and New Zealand.
Merchantwise Licensing has added hit comedy series Schitt’s Creek to its portfolio, securing a deal with ITV Studios for Australia and New Zealand.
The agency has already secured the support from local partner, Caprice Australia for apparel, footwear, headwear, bags, fabrics and cushions. Also on board is Merch Mother which will develop products across the homewares, gifts and apparel categories.
Licensing opportunities will also be sought by Merchantwise Licensing across other categories including consumer electronics, food and beverage, gardening and outdoor, room décor, personal care, puzzles and games, as well as consumer promotions and stationery and paper goods.
“We are pleased to commence this licensing partnership with ITV Studios – Schitt’s Creek enjoys great broadcast success in Australia and New Zealand across Netflix, ABC Comedy and Foxtel,” commented Kerryn McCormack, general manager at Merchantwise Licensing. “With its historic nine Emmy awards last year, two Golden Globes wins and two Critics’ Awards in 2021, Schitt’s Creek combines great comedic storytelling with fabulous characters and an impressive cast line-up which will ensure its Australian and New Zealand retail licensing success.”
Viewed in English speaking countries on Netflix, Schitt’s Creek also enjoys broadcast across multiple platforms around the world including Now in Germany, TV4 in the Nordics and Canal+ in France.
Internationally, the brand has numerous partners signed across a variety of retail categories including collectables, apparel, gifts, toiletries, puzzles and games and mobile games.
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