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MetLife Pet Insurance partners with Snoopy as its new top dog

With pet ownership levels in the US continuing to reach new heights, MetLife Pet Insurance is partnering with Snoopy to help build greater awareness of the importance of insuring pets.

While there are over 90 million families with pets in the US today, less than 3% of those pets are insured. The company’s partnership with Charlie Brown’s iconic dog aims to change this by educating the nation’s pet parents about the benefits of pet protection for safeguarding their personal finances and improving animal well-being.

“MetLife is committed to building a more confident future for our customers and their loved ones – which we know also means their pets,” said Brian Jorgensen, head of Pet Insurance at MetLife. “As we grow, we’ve engaged an old friend and perhaps one of the world’s most well-known pets, Snoopy, to ensure we’re furthering this mission by raising pet insurance visibility and education.”

MetLife and Snoopy previously had a more than 30-year partnership through 2016. MetLife entered the pet insurance category in 2020, prompting a review of how to best address the need for consumer recognition of this fast-emerging category.

Tim Erickson, evp at Peanuts Worldwide, commented: “We are excited to reconnect with our friends at MetLife to focus on this new effort to drive awareness of pet insurance in the US. The power of the Peanuts characters – especially Snoopy – endures, and we feel confident they will lend a helping hand to MetLife’s Pet Insurance endeavors.”

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