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Miffy expands pop up presence in Berlin and Paris

Following the successful pop-up in London’s theatre district last year, Miffy is now hopping into the Mall of Berlin for a limited time retail experience.

From 16 March to 15 July, an assortment of Miffy items and limited edition Berlin specific products will be available for purchase, with visitors welcomed by a rainbow wall of coloured plush.

Throughout the duration of the shop, rare Miffy products from around the world will be dropped to keep the experience fresh.

Miffy will open the shop on Saturday 16 March, presenting a number of photo opportunities for visitors.

In addition, a pop-up will also be opening at Galeries Lafayette Paris from 20 March to 7 April, covering the Easter period. Located on the store’s fifth floor, exclusive collections, as well as free workshops, will be on offer.

Meanwhile, across the street at Le Gourmet, Jean-Paul Hévin – voted the world’s best pastry chef and chocolatier 2023-2024 – has brought Dick Bruna’s creation to life in two chocolate versions: Milly in white and Miffy in brown.

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