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Misirli launches new Finch & Belle label

Luxury ladies sock brand was unveiled at Spring Fair to much acclaim.

Misirli has enjoyed a successful debut for its new luxury sock brand, Finch & Belle – with the label garnering a strong response at last week’s Spring Fair.

The range has been created to suit all aspects of a busy woman’s life – from work and family life, through to health and fitness and leisure and entertainment.

The range covers four categories – occasion, city, active and casual – and while the majority of the Finch & Belle product is unlicensed, Mickey Mouse does feature in a subtle lurex embroidered design.

Kim Bown, co-owner of Misirli, told The Source: “I have been saying for years that we really could do a great job in bringing a new brand to the market.

“We wanted the Finch & Belle range to suit all aspects of a women’s life, giving her the choice and wrapping it all up with that touch of luxury.”

Kim added: “Introducing a new brand doesn’t happen overnight. As well as offering an online opportunity to buy we are also targeting high-end retail and independents. We will be doing a lot with social media to spread the news.

“Our first exhibition was to confirm we were on the right page and everyone’s feedback was so positive regarding the branding, design, price point and position we are going for in the market. We had lots of our licensors visit us as well with great feedback and words of encouragement – we appreciated your support.”

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