Gaming agency, Player 2 has secured a new partnership with Millimages and its Molang brand.
The collaboration will look to combine Player 2’s broad expertise in gaming with Molang’s international popularity to expand the brand across digital platforms worldwide.
The company will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience.
“The great team at Player 2 not only have the experience and connections to develop really interesting Molang products in the world of gaming and digital entertainment, they also advocate the brand’s core values,” commented Alexandra Algard-Mikanowski, licensing and merchandising director at Millimages. “We are excited to see how they will integrate kindness, empathy and friendship into projects, especially as video games and digital experiences are so influential – and we always strive for Molang to have a positive influence on its fans of all ages everywhere.”
Michelle Perez Barruos, svp of partnerships at Player 2, continued: “Our work together will open up new doors for a global audience that’s ready to dive deeper with Molang. We’ve identified a definite overlap in the wide and diverse audiences that could enjoy video games and Molang in tandem. We can’t wait to help elevate this adorable character to even greater heights.”
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