This ad will be closed automatically in X seconds.

Moleskine unveils Frida Kahlo collection

Range of three luxury notebooks launches following deal with Art Ask Agency.

Moleskine has launched a collection of three luxury notebooks inspired by Frida Kahlo, following a deal with Art Ask Agency.

Each notebook in the collection – which is designed to inspire fans to seize the creative moment and ‘express their own truth’ in words or drawings – reflects Frida’s vibrant artistic approach and introspective nature.

A marketing campaign supporting the launch will run under the title of ‘Explore Your Own Reality’. Selected physical stores will present the range with full-scale in-store installations including in Milan, Rome, London’s Regent Street, Paris, LA, San Francisco, New York, Beijing and Shanghai.

There is also a full spread editorial on Frida in Moleskine’s magazine, FOLD, which is distributed worldwide and online.

Fans are also being invited to take part in a Frida challenge – they are tasked with creating a self-portrait which represents their ‘true self’ by November 28.

“This launch is truly one of my dearest dreams come true,” said Maria Strid, owner of Art Ask Agency. “Moleskine is the height of quality and heritage when it comes to notebooks and I am the number one stationery freak.”

Simona Sbarbaro, brand and communications director at Moleskine, added: “Frida Kahlo was truly a legendary woman and her legacy reverberates to this day, as her work and life continue to inspire and touch the lives of so many.

“Moleskine is immensely pleased to join forces with the Frida Kahlo Corporation in a celebration of this truly remarkable artist and woman with a Limited Edition Collection dedicated to her.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
WickedH&M500x500
 
Teaming up with Universal Products & Experiences, the 12-piece collection has been inspired by the Land of Oz and iconic characters Glinda and Elphaba from the film....
BingTheLeafHunt500x500
 
Acamar Films has revealed a series of new publishing deals for preschool brand Bing, as well as its debut at the Cheltenham Literature Festival....
SDMNclothingstorebullring500x500
 
YouTube group The Sidemen have opened a new SDMN Clothing store at Bullring and Grand Central in Birmingham - which includes its new collaboration with Teenage Mutant Ninja Turtles....
HelloKittypero500x500
 
Facilitated by Dream Theatre - Sanrio's licensing agent in the territory - the exclusive collaboration marks a significant milestone in broadening Hello Kitty’s growing presence within India....
JonathanMerricksVQ500x500
 
VQ's Jonathan Merricks on its successful Laura Ashley partnership and exceeding customer expectations....
WinxClubCybersmile500x500
 
Rainbow SpA and its Winx Club brand has partnered with The Cybersmile Foundation to create a campaign aimed at tackling online abuse, while raising awareness about cyberbullying....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.