This ad will be closed automatically in X seconds.

Moleskine unveils Frida Kahlo collection

Range of three luxury notebooks launches following deal with Art Ask Agency.

Moleskine has launched a collection of three luxury notebooks inspired by Frida Kahlo, following a deal with Art Ask Agency.

Each notebook in the collection – which is designed to inspire fans to seize the creative moment and ‘express their own truth’ in words or drawings – reflects Frida’s vibrant artistic approach and introspective nature.

A marketing campaign supporting the launch will run under the title of ‘Explore Your Own Reality’. Selected physical stores will present the range with full-scale in-store installations including in Milan, Rome, London’s Regent Street, Paris, LA, San Francisco, New York, Beijing and Shanghai.

There is also a full spread editorial on Frida in Moleskine’s magazine, FOLD, which is distributed worldwide and online.

Fans are also being invited to take part in a Frida challenge – they are tasked with creating a self-portrait which represents their ‘true self’ by November 28.

“This launch is truly one of my dearest dreams come true,” said Maria Strid, owner of Art Ask Agency. “Moleskine is the height of quality and heritage when it comes to notebooks and I am the number one stationery freak.”

Simona Sbarbaro, brand and communications director at Moleskine, added: “Frida Kahlo was truly a legendary woman and her legacy reverberates to this day, as her work and life continue to inspire and touch the lives of so many.

“Moleskine is immensely pleased to join forces with the Frida Kahlo Corporation in a celebration of this truly remarkable artist and woman with a Limited Edition Collection dedicated to her.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Figure is higher than the £375m predicted last month; but since re-opening, sales across key markets have "been very strong"....
Limited edition F1 Championship Print signed by drivers including Lewis Hamilton, plus a Whitby break and oversized plush added to auction....
Companies to join forces to develop a brand new IP....
Titleist will offer a range of Lions branded accessories including golf balls, golf bags and golf club head covers, gloves and towels....
Including Hasbro securing a partnership that will see PJ Masks joining forces with the World Taekwondo Federation....
Born Licensing is hosting an award winner prediction competition with up to £500 of cash prizes up for grabs....
Get the latest news sent to your inbox
Subscribe to our daily newsletter