This ad will be closed automatically in X seconds.

Mondo TV to licence Santoro’s Gorjuss brand in Italy

Mondo TV has been appointed as the licensing agent in Italy for Santoro’s character brand, Gorjuss.

The brand – which revolves around imagery featuring sweet stripey-socked girls with big hearts – has over 400 characters in its portfolio and is known in more than 90 countries.

Mondo believes there is vast potential in the Italian market and is looking to target categories including apparel, toys, publishing, cosmetics, homeware, gifts, food and confectionery.

“Santoro has designed, created and produced multiple successful character brands over the last 30 years and Gorjuss, with its unique style, its charm and its international appeal, it’s a massive hit,” commented Valentina La Macchia, licensing director at Mondo TV. “We are thrilled to be partnering Santoro to expand the presence of Gorjuss in the Italian market where we are sure it will enjoy enormous success across many categories.”

Jo Campbell, general manager at Santoro Licensing, continued: “Having connected instantly with Valentina and recognising her passion for Gorjuss, we are certain that this partnership is the perfect opportunity to expand in Italy – a key European market for our brand.

“We are confident that Mondo TV’s unmatched expertise across content creation, distribution and, of course, licensing, will prove crucial in our overall brand strategy for Gorjuss. We are absolutely delighted to be working with Mondo TV in Italy and very much look forward to this collaboration.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

In a first for Primark in collaboration with Disney’s The Lion King, all the clothing in the collection is made using recycled or more sustainably sourced materials....
MGA Entertainment's L.O.L. Surprise has unveiled a new shop in shop space in Hamleys on London's Regent Street....
Transport for London and London Spirit have once again teamed up ahead of the return of The Hundred, with a new London Underground-inspired playing shirt to be worn in the opening home fixture....
"We have always looked for unique IP from different parts of the world; when we first saw Human Love, we immediately fell ‘in love’ with it and what the brand represents for all couples of all types around the world."...
Maitland & Poate haș collaborated with journalist, author and founder of Mad About The House, Kate Watson-Smyth on a range of new handmade tiles....
The animation studio has collaborated with GOOD Agency to craft a series of short films for the Royal Society for the Protection of Birds to support engagement with young audiences under the banner 'We Campaign Because They Can't'....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.