This ad will be closed automatically in X seconds.

Moomin Characters and Rights & Brands expand relationship

Moomin Characters – copyright owner of the Finnish brand Moomin – and Rights & Brands – global master licensee of The Moomins – are expanding their partnership with Rights & Brands Asia.

Following RBA’s proven success in Greater China, the company has been granted the exclusive right to represent the Moomin brand in Southeast Asia.

With a rich heritage spanning over seven decades, the Moomin brand has become a global phenomenon, resonating with fans of all ages.

“It is our great pleasure to appoint Rights & Brands Asia, enabling them to replicate their success in Greater China across Southeast Asia,” commented Roleff Kråkström, ceo at R&B and Moomin Characters. “With their strong representatives within merchandising, literature, content development and digital expertise, RBA will be able to further develop the Moomin brand, and engage more deeply with consumers in Thailand, Singapore, Malaysia and other markets within Southeast Asia.”

With its in-depth understanding of local market dynamics and extensive network of partners, RBA is well-positioned to introduce a wide range of Moomin-inspired products and experiences to fans across the region.

Bianca Lee, ceo at RBA, continued: “We are thrilled to expand our collaboration with Moomin Characters and R&B, to become their exclusive licensing representative in Southeast Asia. The Moomin brand has a strong and dedicated fan base in this region, and we are committed to delivering high-quality licensed products and immersive experiences that will delight Moomin enthusiasts.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
KokomoNG500x500
 
The new collection features lotions, creams, body scrubs and soaps, all of which combine the artistry of the masterpiece Bathers by Paul Cezanne with luxurious skincare....
RichardRadfordnew500x500
 
Bioworld's Richard Radford on how 2025 offers significant opportunities and continued progress for the ambitious licensee....
OnlyNYBeastieBoys500x500
 
Secured in partnership with Bravado, the new collection centres around the classic To the 5 Boroughs album, which celebrated its 20th anniversary last June....
A2Vemoji500x500
 
Gift, party, stationery and arts and crafts licensee, A2V has secured a new deal with emoji for the UK and Eire, brokered by Big Picture Licensing....
LeslieLevine500x500
 
Licensing Works' Leslie Levine on building out DTR relationships, new publishing across all IP and a year of expansion....
Beanstalklogo500x500
 
Brand licensing agency, Beanstalk will be looking to enhance its investment in strategic growth initiatives following its acquisition....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.