Moomin Characters raises £268,000 for Oxfam

Funds have been raised with The Invisible Child campaign.

Moomin Characters has revealed that it has raised £268,000 for Oxfam, to help women and girls around the world fight inequality and escape poverty for good.

The money has been raised through sales of a special edition of The Invisible Child, a short story from the collection Tales from Moominvalley.

Over 40,000 copies of the book have been sold in English, Finnish and Swedish since the campaign launched in October 2017.

The book was published as a standalone title for the first time by independent publisher Sort Of Books and sold in Waterstones, Oxfam stores, Moomin Shops in London and Finland and Moomin.com. The full £4.99 from each sale has been donated to Oxfam, in aid of the charity’s women’s projects worldwide.

In addition to the book, there is a range of The Invisible Child products available with a proportion of sales going to Oxfam, including a tote bag, tea towel and handkerchief.

Macmillan Children’s Books has donated £1 per sale of its Pocket Moomin Colouring Book and Finnish brands Fiskars and Finlayson will contribute a proportion of sales of their Moomin products.

Moomin Characters’ Sophia Jansson presented the cheque to Oxfam’s deputy director of fundraising Nicola Tallett.

Nicola commented: “We are very grateful to Moomins Characters for this generous gift and its collaboration on The Invisible Child, to Waterstones and to everyone who bought the book and supporting products. The campaign has raised vital funds to help women and girls who are the most severely affected by poverty around the world.”

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