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Moomin teams with Finnair for exclusive product

Longstanding licensee Finlayson creates special character face towel for airline.

Longstanding Moomin licensee Finlayson is bringing the tales of Tove Jansson to life for travellers on Finnair long-haul flights, designing a special character face towel.

The facecloths feature Moomintroll, Moominmama and Little My and come in special packaging, including an introduction to the Finnish ‘mindscape’.

While families travelling with infants will receive a towel as a free gift, from May, the towels can be pre-ordered for Finnair flights from or bought on flights to and from Japan.

The summer will also see the towels available on and Moomin shops in Helsinki, sold as a set of three.

Finlayson has been a Moomin licensee for decades, creating products including towels, duvet covers and pillow cases.

Photos: Finlayson

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