Moonbug Entertainment has unveiled a fresh new look, featuring a new corporate style and logo.
The company worked with brand agency DixonBaxi to refresh its corporate identity, with the aim of conveying the same energy and fun as its colourful shows and characters including hits CoComelon and Blippi.
Since its launch almost five years ago, the Moonbug brand itself is increasingly growing more audience-facing. There are 20 SVOD or linear ‘Moonbug Kids’ channels in different parts of the world and a number of global YouTube channels which, combined, have over 79 million subscribers.
“As consumer interaction with the Moonbug brand grows, this is the ideal time for a refresh,” commented René Rechtman, ceo and founder of Moonbug. “Our aesthetic will now be as bold and vibrant as our shows and characters, instantly recognisable for children and parents around the globe.”
Ditte Marie Lucas, vp of brand and communications at Moonbug, continued: “We created the Moonbug identity to be bursting with energy, and synonymous with dynamism, excitement and fun. This rebrand perfectly captures the spirit and energy of childhood while still maintaining the authority to live naturally among the leaders in the entertainment industry.”
The rebrand marks a shift to move everything under a cohesive Moonbug umbrella. At the heart of the new identity sits a bespoke animated logotype which ‘fizzes and pops with a playful personality’. A flexible brand system with a fresh colour palette, super-sized art direction and activity-focused icons fill every space with the same bright personality.
Harry Ead, creative director at DixonBaxi, added: “It has been a unique challenge to create a new brand that captures the magic of the shows that billions of kids tune in to over and over again, but still feeling distinctly Moonbug. We feel that we have created a brand that will match Moonbug’s ambitious plans without losing what makes them so special.”