Moonbug Entertainment has officially launched in Taiwan, with a collaboration with Taiwan Mobile looking to bring a ‘new era’ of children’s entertainment to the country.
Recognising the diverse co-learning needs in parenting in Taiwan, Moonbug sees the country as the next destination in Asia.
Through a strategic partnership with Taiwan Mobile, Moonbug is integrating resources from Taiwan Mobile including MyVideo, momokids and the Fubon group’s momo.com.
Moonbug is introducing over 25 IPs to Taiwan, covering almost 3,500 episodes of content.
It is launching a 24/7 channel on ‘MyVideo’, exclusively featuring more than 330 episodes of traditional Chinese version, 150 hours of English language and non-dialogue format, with monthly compilation updates.
momokids will broadcast a 2.5-hour carousel programme every Monday to Friday featuring shows such as CoComelon, Blippi, Little Angel and Morphle, while momo.com will host CoComelon consumer products.
“As a next-generation global children’s entertainment company, Moonbug is committed to providing educational and entertaining content that inspires children of different ages to learn and grow, while fostering closer and more joyful relationships between children and parents through co-learning,” commented René Rechtman, co-founder and ceo at Moonbug Entertainment. “We are honoured to strategically collaborate with Taiwan Mobile this time and engage in comprehensive partnerships with its OTT platform MyVideo, children’s channel momokids and e-commerce platform momo.com.
“We firmly believe that through the collective strength of these partnerships and a shared commitment to children’s education, we will bring a fresh atmosphere to children’s entertainment in Taiwan, allowing every family to learn together with joy.”
Daphne Lee, vp of new media at Taiwan Mobile, continued: “We are pleased to collaborate with Moonbug, a globally renowned entertainment company loved by millions of children worldwide. This collaboration enables Taiwanese families to fully experience the charm of Moonbug’s audiovisual offerings. Furthermore, there are more collaborations in IP development, content co-production and live events on the horizon.”
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