This ad will be closed automatically in X seconds.

Moonbug Entertainment officially launches in Taiwan

Moonbug Entertainment has officially launched in Taiwan, with a collaboration with Taiwan Mobile looking to bring a ‘new era’ of children’s entertainment to the country.

Recognising the diverse co-learning needs in parenting in Taiwan, Moonbug sees the country as the next destination in Asia.

Through a strategic partnership with Taiwan Mobile, Moonbug is integrating resources from Taiwan Mobile including MyVideo, momokids and the Fubon group’s momo.com.

Moonbug is introducing over 25 IPs to Taiwan, covering almost 3,500 episodes of content.

It is launching a 24/7 channel on ‘MyVideo’, exclusively featuring more than 330 episodes of traditional Chinese version, 150 hours of English language and non-dialogue format, with monthly compilation updates.

momokids will broadcast a 2.5-hour carousel programme every Monday to Friday featuring shows such as CoComelon, Blippi, Little Angel and Morphle, while momo.com will host CoComelon consumer products.

“As a next-generation global children’s entertainment company, Moonbug is committed to providing educational and entertaining content that inspires children of different ages to learn and grow, while fostering closer and more joyful relationships between children and parents through co-learning,” commented René Rechtman, co-founder and ceo at Moonbug Entertainment. “We are honoured to strategically collaborate with Taiwan Mobile this time and engage in comprehensive partnerships with its OTT platform MyVideo, children’s channel momokids and e-commerce platform momo.com.

“We firmly believe that through the collective strength of these partnerships and a shared commitment to children’s education, we will bring a fresh atmosphere to children’s entertainment in Taiwan, allowing every family to learn together with joy.”

Daphne Lee, vp of new media at Taiwan Mobile, continued: “We are pleased to collaborate with Moonbug, a globally renowned entertainment company loved by millions of children worldwide. This collaboration enables Taiwanese families to fully experience the charm of Moonbug’s audiovisual offerings. Furthermore, there are more collaborations in IP development, content co-production and live events on the horizon.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LibbyGrant500x500
 
Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
PrimarkPortugal500x500
 
The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon....
SwizzelsOneStop500x500
 
The deal - brokered between Blonde Sheep Licensing and Louis Kennedy - covers six pin badge designs....
OGTheGrinch500x500
 
The family friendly games publisher is teaming up with Dr. Seuss Enterprises on a special physical update holiday edition of The Grinch: Christmas Adventures....
KeithTaperell500x500
 
The new structure sees a number of promotions including Keith Taperell at Bravado UK becoming vp of licensing....
LoveIslandshop500x500
 
The new pop-up shop will give fans an opportunity to purchase a variety of synonymous products seen on screen including the iconic water bottles for a four-week period at Bluewater Shopping Centre from 25 June....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.