This ad will be closed automatically in X seconds.

Moonbug Entertainment welcomes new md of consumer products

Moonbug Entertainment has appointed former Riot Games and Activision Blizzard executive, Ashley Maidy as its new managing director of consumer products.

Bringing 25 years of experience in the entertainment and gaming industries, Ashley (pictured) will be responsible for expanding Moonbug’s consumer products business, connecting licensing and retail partners to millions of CoComelon, Blippi and other Moonbug fans around the world.

She will report to René Rechtman, founder and ceo of Moonbug Entertainment.

As part of the role, Ashley will lead the company’s consumer products team, developing product strategies for Moonbug brands across consumer goods, publishing, live events and experiences.

She joins from Riot Games where she held the role of global head of consumer products, overseeing manufacturing, licensing, e-commerce and esports event merchandising sales for League of Legends, VALORANT, and the Emmy Award-winning show, Arcane.

Prior to that, Ashley had spent nine years at Activision Blizzard where she led the company’s licensing and partnerships for Call of Duty, Skylanders, Candy Crush and other franchises.

She also previously spent time at Fox Family Worldwide and Sony Pictures Entertainment.

“What makes Moonbug shows like CoComelon and Blippi so special is their ability to inspire kids to learn and grow while having fun,” commented Ashley. “Millions of families around the world have fallen in love with these stories and characters, resulting in passionate fandoms. I’m thrilled to bring my expertise building franchises to Moonbug, connecting more families to these brands through toys, apparel, books, and more.”

René Rechtman, founder and ceo of Moonbug Entertainment, added: “Consumer products are instrumental to how we engage with fans, as more and more families want to bring the Moonbug stories and characters they love into their daily lives.

“Ashley understands how to build deeper connections with fans. It shows in her track record of building global franchises for some of the most iconic games and movies in the past two decades. Her vision and expertise will bring our consumer products offering to the next level.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LibbyGrant500x500
 
Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
PrimarkPortugal500x500
 
The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon....
SwizzelsOneStop500x500
 
The deal - brokered between Blonde Sheep Licensing and Louis Kennedy - covers six pin badge designs....
OGTheGrinch500x500
 
The family friendly games publisher is teaming up with Dr. Seuss Enterprises on a special physical update holiday edition of The Grinch: Christmas Adventures....
KeithTaperell500x500
 
The new structure sees a number of promotions including Keith Taperell at Bravado UK becoming vp of licensing....
LoveIslandshop500x500
 
The new pop-up shop will give fans an opportunity to purchase a variety of synonymous products seen on screen including the iconic water bottles for a four-week period at Bluewater Shopping Centre from 25 June....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.