MTV launches global collection with ISAWITFIRST

Online fashion retailer for millennial girls enjoying success with bespoke MTV range of apparel.

The first global MTV collection with ISAWITFIRST is enjoying huge success following its launch on the site earlier this month.

The range – which went from initial conversation to launch in just four months, making it the epitome of ‘fast fashion’ – includes sweatshirts, joggers and oversized tees featuring the MTV logo in a marble slogan graphic print.

Having launched on Tuesday October 6, the range is already proving a hit on the fast fashion retailer which specialises in ‘serving the millennial girl’ with the mantra of ‘See it first, wear it first’.

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