This ad will be closed automatically in X seconds.

Museum moments: Natural History Museum

We find out where the NHM sees potential for growth within the licensing space.

The museum licensing space has been steadily growing in stature and importance over the past few years.

This week, Source is taking a look at some of the key activity which has recently taken place.

Today: Natural History Museum

“We see huge potential for growth in both children’s and adult apparel and are currently in negotiations for new opportunities spanning both demographics,” says Maxine Lister, head of licensing.

Opportunities for growth have also been identified in the homewares, gifting and stationery sectors, while June saw DoCrafts release its first NHM branded paper blocks that feature double-sided textured papers. The first five pads centre on key themes that include tropical birds, marine life and gemstones as well as more focused areas such as the archive materials of James Cook’s first voyage on HMS Endeavour.

The new launches build on an incredibly busy past 12 months for the museum. Key partners include FatFace (which is continuing to develop its B&LLA award winning apparel range), plus Museums & Galleries, which has a wide range of cards and stationery gifts that taps into the current retail trend for safari animals and dinosaurs.

A number of new contracts have also been signed including wallpapers with Divine Savages, luxury rugs with UK Heritage Rugs and personalised children’s gifts with My Icon Story, all of which help to grow the brand in new directions.

This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
PrimarkLionKing500x500
 
In a first for Primark in collaboration with Disney’s The Lion King, all the clothing in the collection is made using recycled or more sustainably sourced materials....
LOLHamleys500x500
 
MGA Entertainment's L.O.L. Surprise has unveiled a new shop in shop space in Hamleys on London's Regent Street....
TfLLondonSpirit500x500
 
Transport for London and London Spirit have once again teamed up ahead of the return of The Hundred, with a new London Underground-inspired playing shirt to be worn in the opening home fixture....
HumanLoveBigPicture500x500
 
"We have always looked for unique IP from different parts of the world; when we first saw Human Love, we immediately fell ‘in love’ with it and what the brand represents for all couples of all types around the world."...
MaitlandxPoate500x500
 
Maitland & Poate haș collaborated with journalist, author and founder of Mad About The House, Kate Watson-Smyth on a range of new handmade tiles....
BlueZooRSPB500x500
 
The animation studio has collaborated with GOOD Agency to craft a series of short films for the Royal Society for the Protection of Birds to support engagement with young audiences under the banner 'We Campaign Because They Can't'....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.