Source takes a look at some of the latest activity within the museum licensing sector.
The museum licensing space has been steadily growing in stature and importance over the past few years.
This week, Source is taking a look at some of the key activity which has recently taken place.
Today: Science Museum
The recent introduction of a new visual identity for the museum which was rolled out to licensed products has been well received by licensees and retailers, Zuzi Wojciechowska, senior account manager, brand licensing, tells Source. The focus of the new packaging is each product’s role in STEM learning.
The museum also branched out into the gaming arena, with the Science Museum Timeline game from Asmodee and the Science Museum History Heroes game. Gift partner WOW Stuff has a new line for 2019, while Clementoni’s toy range includes robotics, engineering kits and lab kits.
New categories will include indoor play, stationery and homewares, while Zuzi also hints at a DTR to come in the summer. Meanwhile, the Flying Scotsman programme was given a boost with the locomotive’s appearance in Forza Horizon 4 last year.
This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.
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