This ad will be closed automatically in X seconds.

Myne Cards extends National Gallery partnership

Company renews successful deal for its contactless protection products.

Myne Cards has kicked off the New Year by extending its licensed collaboration with The National Gallery.

The company – which specialises in contactless bank card protection – has renewed its deal following a successful first two years.

Myne Cards provides contactless protection cards which sit next to your bank cards to prevent the data being scanned.

“To continue this partnership shows how much we value leveraging our licence in exciting new areas, while maintaining the heritage of our brand,” sais Judith Mather, buying and brand licensing director of the National Gallery Company. “With such a vast range of paintings on show and high numbers of visitors expected at the Gallery in 2019, we look forward to the year ahead.”

Keith Milburn from Myne Cards added: “The National Gallery Company licence really demonstrated the power of licensing as we were able to more easily introduce a new product to the market, with familiar eye-catching paintings fitting perfectly on our Myne Cards.”

The deal was brokered by Jane Evans from JELC, who commented: “It’s a real indication of the value of licensing when we see licensors and licensees continuing their partnership.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LA24500x500
 
The deadline for entries into The Licensing Awards 2024 has been extended to Thursday 6 June....
Primark500x500
 
The changes see the introduction of the ‘Portal’ - a window into the world of Primark, which will be used across campaigns and the wider brand world; bringing everything Primark offers to life....
KFCMiniBrands500x500
 
The initial focus is on apparel, fashion accessories, gifts, novelties, socks, jewellery, headwear and pet toys for the US market....
VWlogo500x500
 
The agency will now spearhead the management and expansion of VW’s existing licensing programme, extending the brand into new categories and key consumer markets worldwide....
LiamTaylorRubberRoad500x500
 
Rubber Road's Liam Taylor on a summer of big movies and sporting events, and a hopeful return of the 'feel good factor'....
Kiss500x500
 
Bravado and Pophouse will be marking 50 years of KISS this year, with a number of special releases and a look ahead to a new era of projects....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.