This ad will be closed automatically in X seconds.

Natural History Museum launches second womenswear line with Joanie

After a strong response to its first collaboration in autumn last year, the Natural History Museum has once again joined forces with womenswear connoisseurs Joanie to deliver a new 18-piece limited edition collection that has been inspired by the Museum’s collections.

The team at Joanie – which specialises in collections that are underpinned by vintage style but reimagined for a modern wardrobe – has once again looked to the Museum’s archives and created a new collection featuring coral, dinosaurs, meteorites, insects and shells, all receiving the quirky and playful treatment that the Joanie brand is renowned for.

The collection includes some classic Joanie shapes and new silhouettes and each piece is made from a sustainable fabric blend including organic cotton, Livaeco Viscose and LENZING ECOVERO Viscose.

“We are absolutely delighted to build on our relationship with the team at Joanie,” commented Maxine Lister, head of licensing at Natural History Museum. “We are in awe of their creativity and ability to create such beautiful prints that reflect the natural world in such a fun and unique way. As Joanie gals ourselves, the wider Museum team love working with Joanie to find new specimens and artworks to inspire the next design.

“We also love their continued commitment to adopting sustainable fabrics and practices. This new collection is perfectly curated for summer and we cannot wait for Joanie fans to see it.”

Lucy Gledhill, brand director at Joanie, continued: “We wanted the collection to play like a ‘Greatest Hits’ album by the Natural History Museum. We visited the galleries and library (and the gift shop) to try to understand what it was that people really loved about the Museum. We trawled through the archives to fulfil our brief of creating a collection of vintage-inspired clothing for modern women, and I really think we managed it.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.