Netflix and Lacoste have come together on a new collection celebrating the universes of some of the streaming giant’s best loved shows.
From 12 April, the Lacoste clothing – including polos, sweatshirts, tracksuits and more – have been reimagined from the Upside Down to Las Encinas high school, with the Lacoste crocodile donning the costumes from the hit shows.
Chosen for the values they convey and the diversity of their audiences, the eight shows involved in the collaboration are Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow and Bone and Elite.
“We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment,” commented Josh Simon, vp consumer products at Netflix. “This collection is a compelling and creative way for fans to express their love for our stories and characters.”
Catherine Spindler, deputy ceo at Lacoste, continued: “We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life. The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how.”
The collaboration sees the genderless clothing of Lacoste revisited according to the universe of the eight shows. Polos, caps, sweatshirts and tracksuits are part of this new wardrobe, halfway between sports and fashion. For the occasion, the crocodile has donned the costumes of the Netflix characters and is embroidered or flocked on all the pieces in the range.
For Stranger Things, his face changes into that of the terrifying Demogorgon. In a nod to Queen Charlotte from Shondaland’s Bridgerton, he wears an oversized wig. Other pieces are adorned with an all-over toile de Jouy-like print, with the disguised crocodiles navigating between the signature graphics of the streaming platform.
As part of the collaboration, videos have also been created that feature the crocodile in a world that mixes the Lacoste universe with the codes of the various Netflix shows.