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New Ben 10 microsite further boosts brand

Omnitrix Glitch features series of games to introduce kids to basics of coding.

Cartoon Network EMEA has launched a new Ben 10 microsite which aims to introduce kids to the basics of coding.

Omnitrix Glitch comprises four exclusive games – Action Attack, Alient Alert, Omni Switch and DNA Decode. Each features one of the core elements of coding, such as Commands, Functions, States and Debugging, to progress through the levels and help Ben.

Upon completion of the games, kids will receive certificates that detail the coding principles they have experienced on their journey through the site. The missions are being pitched as an engaging way to help kids understand the basics of coding and computer programming as they solve puzzles and battle enemies along the way.

In addition, players will also be given access to exclusive content about the worlds of Ben 10’s aliens, as well as the chance to get to know more about each of the ten aliens through character profile cards and videos.

“We know that fans of Ben 10 really want to be Ben, and we are constantly looking at new ways to offer them a deeper dive into Ben’s world and a richer experience when they get there,” said Lesley Bailey, vp channel marketing and brand management at Turner EMEA.

“This immersive new site does just that and more, by gently introducing the valuable, modern life skill of coding in a very fun and accessible way.”

The Omnitrix Glitch microsite is live now across EMEA, where it is available in 17 languages.

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