New Catchphrase app to further boost brand

All3Media International has launched a new Catchphrase app as it continues to build on the successful off-screen activation for the popular entertainment brand.

The prime time game show format continues to prove its evergreen credentials with the mobile game, in addition to the recent launch of a board game and card game based on the show.

Created in partnership with Two Way Media – the game developer behind the popular Lingo app which has 1.7 million players to date – the Catchphrase app is available in the UK on iOS and Android.

The app offers players the chance to put their skills to the test and identify familiar catchphrases straight from the ITV/STV show. Featuring the show’s mascot Mr Chips, players are presented with challenges to complete and targets to aim for, as well as more rewards and prizes.

“Catchphrase is one of the most iconic and recognisable brands in All3Media International’s catalogue and has proved itself a beloved viewer favourite time and time again on screen, so I’m thrilled to continue to find fresh ways to reach long-time fans and new players with this brand new app, as well as the Catchphrase board game and card game,” commented Jane Sharp, vp licensing at All3Media International.

Gary Chippington, creative director of entertainment at STV Studios, continued: “Our contestants always have so much fun playing Catchphrase in the studio, so we’re delighted that fans of the show can now also play the game at home or on the move with this fantastic app.

“All3Media International and Two Way Media have really managed to capture the magic that makes Catchphrase one of the most popular and enduring shows on British TV.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HK50500x500
 
Sanrio is to host a range of programmes across the year in the US for fans of Hello Kitty, marking the character's 50th anniversary....
PaniniLivGolf500x500
 
Professional men's golf tour, LIV Golf has secured a multi-year partnership with Panini, which sees the company become the exclusive trading card partner for the league....
GibsonGarage500x500
 
Pitched as the 'ultimate' guitar experience and located near London's Oxford Street, it marks the first ever Gibson Garage Experience store overseas....
FendiChupaChups500x500
 
Designer brand Fendi unveiled a unique charm created in collaboration with Perfetti Van Melle and its Chupa Chups brand at Milan Fashion Week....
MDLat10500x500
 
Italian licensing agency Maurizio Distefano Licensing is marking the 10th anniversary of its foundation in 2024, and has further growth and innovation in its plans....
BLLAS24new500x500
 
There are now just two weeks left to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal due to close on Friday 8 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.