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New Catchphrase app to further boost brand

All3Media International has launched a new Catchphrase app as it continues to build on the successful off-screen activation for the popular entertainment brand.

The prime time game show format continues to prove its evergreen credentials with the mobile game, in addition to the recent launch of a board game and card game based on the show.

Created in partnership with Two Way Media – the game developer behind the popular Lingo app which has 1.7 million players to date – the Catchphrase app is available in the UK on iOS and Android.

The app offers players the chance to put their skills to the test and identify familiar catchphrases straight from the ITV/STV show. Featuring the show’s mascot Mr Chips, players are presented with challenges to complete and targets to aim for, as well as more rewards and prizes.

“Catchphrase is one of the most iconic and recognisable brands in All3Media International’s catalogue and has proved itself a beloved viewer favourite time and time again on screen, so I’m thrilled to continue to find fresh ways to reach long-time fans and new players with this brand new app, as well as the Catchphrase board game and card game,” commented Jane Sharp, vp licensing at All3Media International.

Gary Chippington, creative director of entertainment at STV Studios, continued: “Our contestants always have so much fun playing Catchphrase in the studio, so we’re delighted that fans of the show can now also play the game at home or on the move with this fantastic app.

“All3Media International and Two Way Media have really managed to capture the magic that makes Catchphrase one of the most popular and enduring shows on British TV.”

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