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New partners line up for Game of Thrones

Bradford Licensing Europe continues to grow portfolio for hit HBO show.

A trio of new licensees have joined the European licensing programme for hit HBO series, Game of Thrones.

Bradford Licensing Europe – an affiliate company of Licensing Management International – has welcomed licensees across a range of territories.

50/Fifty Gifts has come on board for giftware in Europe; Turkey-based publishing company Epsilon Yayincilik will be producing stationery; while Italian-based Maikii/Tribe is developing a range of USB drives and power banks for international distribution.

Meanwhile, existing licensees have been reporting success in various territories for its Game of Throne lines.

Following the initial success of a direct marketing campaign and test issue launch, Eaglemoss is now progressing with its UK direct response drive.

A full UK partwork launch is planned for this month, as well as in France and Germany.

Brown Trout has extended its agreement for calendars through to the end of 2018 following successful sales of the 2016 line.

Meanwhile, Abysse Corp has extended its deal to a third term for giftware, and will now also cover France, Benelux, Germany and Italy.

Jumbo has also been notching up sales for its 1,000-piece jigsaw of the Westerns map. It has now expanded its product range with two 3×500-piece puzzle Limited Edition Collector’s Gift Boxes.

Volume 1 features the families of Stark, Lannister & the Night’s Watch, Volume 2 features Baratheon, Targaryen & the Wildlings. The latest puzzle to add to the range is a 1,000-piece Family Tree.

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