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New preschool series Pikwik secures master toy

Guru Studio names Playmates Toys as global partner; broadcast support from Disney Junior.

Guru Studio is starting to build up the profile of its new preschool property, Pikwik, securing Playmates Toys as the global master toy partner.

The news follows on the heels of a US broadcast deal with Disney Junior and Hulu, while other international preschool networks are due to be announced shortly.

In collaboration with Toronto-based Guru, Playmates will launch a complete line of figures, play-sets, vehicles, plush and role-play items inspired by the new series, which is due to air in 2020.

Playmates Toys has acquired worldwide toy rights, excluding China.

“We are absolutely thrilled to be working with the dynamic and experienced team at Playmates,” commented Frank Falcone, Guru Studio president and executive creative director. “They instantly understood the appeal of the property and saw the potential behind our adorable characters and the charming universe they live in.”

Karl Aaronian, svp of marketing at Playmates Toys, added: “We’re happy to bring our expertise in creating superior character product lines for preschoolers to this new Pikwik line, inspiring kids to recreate the adventures of these sure-to-be-beloved characters.”

The series follows team leader Suki the hedgehog, Trevor the racoon, Hazel the cat and Tibor the hippo as they work together to deliver surprise parcels to the residents of Pikwik.

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