This ad will be closed automatically in X seconds.

News extra: More licensing news from this week

Including Thunderbirds Are Go activation set for Gulliver’s Theme Park Resorts.

The Source rounds up more news from the licensing industry across the globe from the week.

ITV Studios Global Entertainment has secured a partnership between Thunderbirds Are Go and Gulliver’s Theme Park Resorts. The promotional activation will run over several weekends from September 14 through to October 20 at all three Gulliver’s locations in Warrington, Milton Keynes and Matlock Bath. The FAB Thunderbird Weekends will see themeing throughout the resorts. Visitors will receive a mission brief on arrival and will need to complete special in-park challenges as recruits for International Rescue. Other activities will include photo opportunities with a model of Thunderbird 1 and meet and greets with the Virgil Tracy costume character. FAB Thunderbird Sleepovers will also be running during the period.

Independent distillery Harrogate Tipple is to launch a new officially licensed spirits range inspired by Downton Abbey. The official gin and whisky will be produced in limited batches for sale in the UK and US ahead of the upcoming movie. Master distiller Tom Nichol – which part owns Harrogate Tipple – boasts a North Yorkshire distillery which is located between Ripon, York and Harrogate, home to the fictional Downton Abbey estate. The deal was brokered by Asgard Media.

The collectable Squishmallows plush gift line is set to transition from a plush brand into a licensed character brand via a newly launched licensing programme. Kellytoy has confirmed Evolution USA will manage the global licensing initiative and will showcase the property at BLE in October. New style guides will be developed, as well as short-form content, mobile games, influencer programmes, celebrity seeding and other social media activations.

CPLG Pullman has promoted Anna Artyukhova to the position of md for Russia and CIS. Anna will lead the Moscow-based team in its strategy to drive growth for clients and expand the company’s base of entertainment and classic brands. She will continue to report in to Slawomir Ekiert, md CEE and Nordics at CPLG.

La vache qui rit – The Laughing Cow – has secured a new deal for a range of phone cases from The Kase.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.