Including The Koyo Store confirming a dedicated new esports division.
The Source rounds up more news from the licensing industry across the globe from the week.
Entertainment and games merchandising specialist The Koyo Store has expanded its bespoke physical pin badge and achievement coin service to the esports community. The dedicated new division is offering bespoke, limited edition products to teams, tournament organisers, influencers and more. These include ESL UK merchandise (including event specific items); pins, coins and keyrings for US organisation DarkZero Esports; collectable coins for Fnatic’s 15th birthday celebrations; and pins and keyrings for Sweden-based esports organisation, Ninjas in Pyjamas.
Champion Athleticwear has revealed a Dr. Seuss-inspired collection. The range launched in tandem with the new Dr. Seuss book – Horse Museum – and celebrates classic characters and titles with elevated appliques and placement.
Hoho Rights has inked a partnership with Candy Jar Books to publish the first ever Shane the Chef cookbook. Shane the Chef: Let’s Get Cooking will contain 20 fun and healthy recipes for kids from the Milkshake show. It will be published on November 6.
MGM has appointed Tycoon Enterprises as licensing agent in Latin America. Tycoon will focus on brokering a variety of merchandising deals across the entire MGM portfolio, with particular focus on the MGM brand plus the Rocky and Pink Panther franchises.
Surge Licensing has signed up to represent baby and toddler toy company SmartNoggin globally for licensing and strategic partnerships. The company’s range includes a variety of products to encourage important milestones for infants from birth up to two years old.
HUF has introduced its latest collaboration with Betty Boop, with the capsule collection paying homage to the character’s style and flirtatious nature. It features some of her most popular looks across a range of apparel and accessories.
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has teamed with Turner Asia Pacific to launch a new digital campaign starring the popular Chinese emoticon, Tuzki. The campaign is part of Dubai Tourism’s ongoing commitment to tap into the vast growth potential of the Chinese market.
Crayola has teamed up with Capri Sun in the US for a special back to school partnership. The promotion includes custom designed Crayola Capri Sun Lemonade packages, giving fans the chance to colour them in as well as participate in activity on the back of the box.
Aurora World has confirmed the arrival of its new YooHoo plush range in Spain, coinciding with YooHoo to the Rescue launching on free to air children’s TV channel, Clan TV. The new plush range will be distributed by Apex Gifts in the territory.