Including the big reveal of Star Wars: The Rise of Skywalker.
The Source rounds up more news from the licensing industry across the globe from the week.
The final installment of the Star Wars Skywalker saga has been revealed. The title – Star Wars: The Rise of Skywalker – and the first trailer for the new movie were unveiled at Star Wars Celebration in Chicago last weekend. The hotly tipped film opens in UK cinemas on December 19, 2019.
Blonde Sheep Licensing has secured global representation of The London Studio’s portfolio of art and design brands. Designed by Gift of the Year winner, Soula Zavacopoulos, the initial licensing focus will be on Dream Big, a new range which focuses on the growing trend for positivity, mindfulness and well-being. Current licensees include Ling Design (greeting cards) and Brown Trout (wall calendars and stationery).
Caroline Mickler – which builds the UK licensing programme for Moomin – has confirmed that Moomin plush licensee Aurora World has secured a ‘hot spot’ area in the flagship John Lewis store on London’s Oxford Street for a major Moomin-focused event. The month-long celebration will coincide with the arrival of new animated series, Moominvalley. Sky will be supporting the John Lewis event – and highlighting the new show – through a dedicated marketing programme including POS and free stickers on site. On Easter Saturday, a Moomin costume character will be present, while content on Moomin.com and other official Moomin social media channels will also promote the event.
Leading global gaming company Hipster Whale has appointed Melbourne-based agency Black Mint Licensing to represent its key brands Crossy Road and Piffle internationally.
intu Metrocentre has been chosen as the first location for a new concept Angry Birds adventure golf attraction set to launch across the UK. Owner into has signed up the new venture by Rovio Entertainment and Namco UK, which are planning to develop more adventure golf sites based on the franchise over the next three years.
License Connection has signed new Bing licensees for the Benelux. Veldkamp Producties BV, Meis & Maas, Videoland, Just for Kids, Ravensburger, Aymax and Vadobag are all on board, while master toy partner Golden Bear is due to announce a local distributor for an autumn/winter 2019 launch.
National Express and Oddbods have further expanded their partnership. A promotion with the Scottish Daily Mail is offering discounted 2-for-1 travel across key routes from Edinburgh and Glasgow until May 10.
Hockey apparel brand Puck Hcky is collaborating with Cartoon Network Enterprises for Adult Swim’s animation, Mr Pickles, launching an apparel and hat collection.