News of the world: “Unlocking mass market retail is a challenge”

Genius Brands’ Kerry Phelan talks Shaq’s Garage, 100th celebrations for Stan Lee and the changing distribution landscape.

LicensingSource.net takes a temperature check on the global licensing industry, asking licensors and agents based outside the UK to share their highs and lows of 2022, their strategies for a successful 2023, plus the words they’d use to describe business in the year just gone and the new one.

Today, we head to the US, with Kerry Phelan, chief brand officer, Genius Brands.

“2022 has been a very good building and growth year for Genius Brands. Our focus in 2023 will be on launching our newest brand, Shaq’s Garage, which features a new animated series starring Shaquille O’Neal and a robust consumer products programme. We will also begin seeking partners for the newest show in our portfolio, Wolfgang Puck’s Secret Chef Academy. And, of course, we will continue the celebrations for Stan Lee’s 100th birthday into 2023.

The distribution landscape is constantly changing, so building strategic partnerships will be key and delivering high-quality content that fits with broadcaster and streamer needs will be critical. We believe we have the goods to do that.

Unlocking mass market retail is the biggest challenge in this risk-averse environment for new, original IP. However, there are always opportunities for growth. For example, in 2022, we entered the e-commerce/DTC space and opened two new online stores; one for the Stan Lee brand, and one for our property Bee & PuppyCat, now available on Netflix, which has a highly engaged, cult-like fan base.

Two words to sum up 2022 and 2023: positive persistence.”

This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HK50500x500
 
Sanrio is to host a range of programmes across the year in the US for fans of Hello Kitty, marking the character's 50th anniversary....
PaniniLivGolf500x500
 
Professional men's golf tour, LIV Golf has secured a multi-year partnership with Panini, which sees the company become the exclusive trading card partner for the league....
GibsonGarage500x500
 
Pitched as the 'ultimate' guitar experience and located near London's Oxford Street, it marks the first ever Gibson Garage Experience store overseas....
FendiChupaChups500x500
 
Designer brand Fendi unveiled a unique charm created in collaboration with Perfetti Van Melle and its Chupa Chups brand at Milan Fashion Week....
MDLat10500x500
 
Italian licensing agency Maurizio Distefano Licensing is marking the 10th anniversary of its foundation in 2024, and has further growth and innovation in its plans....
BLLAS24new500x500
 
There are now just two weeks left to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal due to close on Friday 8 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.