News of the world: “We continue to keep our eyes open for projects that have begun organically”

Striker Entertainment’s Russell Binder talks Five Nights at Freddy’s, shifts in attitude at retail and building fandoms that are under-serviced.

For our annual overseas round up, asks a selection of licensing industry insiders in key territories to tell us about their takeaways from 2023 and the challenges and opportunities they expect to encounter in 2024, and for a single word to sum up each year.

Today, we head to the US, with Russell Binder, founding partner, Striker Entertainment.

“2023 was another solid year for Striker. Five Nights at Freddy’s was a big win for our client and for us, with a record-breaking box office and a growing global business for the brand across virtually all product categories. Next year is the 10th anniversary of FNaF, which we will be announcing key product and experiences around soon.

A big challenge is balancing increased licensee and retail interest for the brand among companies that want to capitalise on the opportunity but may not be intimate with the IP and fandom, against a long-term sustainable business where we both nurture the IP and prevent its over-harvesting.

We continue to hear about reductions in square footage in department and a heavy push towards online and marketplaces. While we used to have to rely heavily on the big box retailers to justify hard goods and tooling expenses, we’re seeing a shift in attitude towards discount retailers who are making serious endeavours into licensed goods at accessible prices.

We continue to keep our eyes open for projects that have begun organically building fandoms that are under-serviced. Horror continues to be a growing 24/7/365 genre so we are leaning into that, as well as content born out of newer content delivery platforms.

My 2023 phrase is game on! 2024’s is limitless.”

This feature originally appeared in the spring 2024 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Puffin – part of Penguin Random House Children’s UK – has confirmed that the TV rights to its bestselling children’s book series Spot, have been optioned by Guru Studio....
The coin is the latest in The Royal Mint’s Music Legends series, following the likes of David Bowie, Elton John and Queen....
The Radley X RHS collection includes handbags, purses and tote bags, and features designs inspired by artwork from the RHS Lindley Collections, as well as the RHS Gardens themselves....
Licensing International and the Sports & Fitness Industry Association are gearing up for the second annual Sports Licensing Summit which will take place on 6 March in New York....
The art licensing and design company has appointed Jess Brown to the role of licensing manager....
The next instalments of Bluey - including an extended length special - will premiere this April, marking the series’ first global rollout....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.