TF1 Licensing’s Tatiana Rivière-Cherqui talks key moments from 2023 and why 2024 is going to be a great year.
For our annual overseas round up, LicensingSource.net asks a selection of licensing industry insiders in key territories to tell us about their takeaways from 2023 and the challenges and opportunities they expect to encounter in 2024, and for a single word to sum up each year.
Today, we head to France, with Tatiana Rivière-Cherqui, deputy director, TF1 Licensing.
“Our 2023 key moments included winning the Best Retail Project category at the Bologna Licensing Awards for the BarbaLouvre collaboration, a range of Barbapapa products based on the Louvre’s most famous art pieces.
2024 will see TF1 pursue an ambitious digital acceleration strategy that will reinforce the links between consumers and our content. Live experience is a strategic development pillar for us. We’ll be launching a new major live experience project very soon, and many more are in the pipeline.
The debut of the new Smurfs movie in early 2025 is a great opportunity for the brand to create new visibility levers. Superstar Rihanna is going to be a part of it, so it should make a lot of noise.
We’re expecting another great year for Miraculous. The first Miraculous Playmobil range of toys will launch this spring, along with some arty collaborations we cannot wait to tell you more about.
The difficult global economic situation has led to a rationalisation of purchases from buyers and consumers. To play your cards right, you have to bet on leading brands that will attract the largest target market. Our premium fiction shows, not-to-be-missed entertainment programmes and youth-oriented animated blockbusters gather massive audience shares, so they meet this requirement perfectly. In addition, the positive values of our family brands, such as The Voice, Barbapapa and Miraculous, make them attractive propositions.
To sum up, 2023 has been exciting. We expect great things in 2024!”