News of the world: “We’re constantly challenging ourselves to adapt”

Licensing Works’ Leslie Levine on adapting to the changing market requirements and new opportunities.

LicensingSource.net takes a temperature check on the global licensing industry, asking licensors and agents based outside the UK to share their highs and lows of 2022, their strategies for a successful 2023, plus the words they’d use to describe business in the year just gone and the new one.

Today, we head to the US, with Leslie Levine, owner/founder, Licensing Works!

“Overall, 2022 was better than expected. We added new clients, new manufacturers, new retail partners and expanded our business into new product categories. This year, we’ll be celebrating the 80th anniversary of The Little Prince, the 25th anniversary of The Mask of Zorro, the 30th anniversary of Puppy In My Pocket and the 100th anniversary of the Winchester Mystery House. We are executing rich, 360-degree programmes in celebration of these big milestones.

We’re constantly challenging ourselves to adapt to changing market requirements and new opportunities. We want to focus on great ideas that are clearly communicated, because everyone is feeling time-pressed.

Many retailers are working through inventory that arrived late or is in surplus, leaving them reluctant to buy during Q1 2023. On the positive side, we can see opportunities in the digital/metaverse space, and in the fields of immersive entertainment, new media and e-commerce.

My word for 2022 is collaboration. And for 2023? Celebration!”

This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.

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