News of the world: “We’re constantly challenging ourselves to adapt”

Licensing Works’ Leslie Levine on adapting to the changing market requirements and new opportunities. takes a temperature check on the global licensing industry, asking licensors and agents based outside the UK to share their highs and lows of 2022, their strategies for a successful 2023, plus the words they’d use to describe business in the year just gone and the new one.

Today, we head to the US, with Leslie Levine, owner/founder, Licensing Works!

“Overall, 2022 was better than expected. We added new clients, new manufacturers, new retail partners and expanded our business into new product categories. This year, we’ll be celebrating the 80th anniversary of The Little Prince, the 25th anniversary of The Mask of Zorro, the 30th anniversary of Puppy In My Pocket and the 100th anniversary of the Winchester Mystery House. We are executing rich, 360-degree programmes in celebration of these big milestones.

We’re constantly challenging ourselves to adapt to changing market requirements and new opportunities. We want to focus on great ideas that are clearly communicated, because everyone is feeling time-pressed.

Many retailers are working through inventory that arrived late or is in surplus, leaving them reluctant to buy during Q1 2023. On the positive side, we can see opportunities in the digital/metaverse space, and in the fields of immersive entertainment, new media and e-commerce.

My word for 2022 is collaboration. And for 2023? Celebration!”

This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

As the countdown to World Book Day on Thursday 7 March continues, a new study commissioned by The Works has revealed that The Gruffalo is the go-to book when it comes to reading to our children for the very first time....
Previously commissioning editor, Tori Cottonhas taken on the role, having contributed greatly to series such as Maggie Sparks - which is now a licensed IP with Larkshead Licensing - and spearheaded the products published under SCP's licensing list....
The Belgium-based bag brand has unveiled a second collaboration with Mattel and Barbie, launching later this month....
The deal sees ALDO take on the design, production and distribution of Hunter bag products and small leather goods for ladies and men in the US and Canada....
The value of the UK music, video and games markets increased for the 11th successive year in 2023, rising 7% to another all-time record of £11.9bn....
Design and illustration brand, Snowtap, together with KJG - which manages the consumer products programme - has appointed Renaissance Licensing as the sub-licensing agent for the US market....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.