Stor’s Valentin Ortiz discusses focusing on evergreen stable performers, inflation rate challenges and patented anti-fall innovation.
For our annual overseas round up, LicensingSource.net asks a selection of licensing industry insiders in key territories to tell us about their takeaways from 2023 and the challenges and opportunities they expect to encounter in 2024, and for a single word to sum up each year.
Today, we head to Spain, with Valentin Ortiz, ceo at Stor.
“Stor has experienced continuous growth since 2018, and we’ll close the financial year 6% up on last year. We’re expecting to maintain the same level of growth in 2024. Licence-wise, we don’t expect to have a major IP that will drive unexpected high numbers; instead, we’ll be focusing on our evergreen stable performers.
Inflation rates will be a big challenge during the year ahead, without a doubt. Another issue is that retailers are still dealing with high inventory levels, but we believe we’ll see those stock stresses balancing out in 2024.
We are applying a patented anti-fall innovation to our products, which we believe will increase order numbers this coming year. Also, our generic lifestyle brand, Quokka, which launched in 2020, is experiencing steady growth.
My word is the same for both 2023 and 2024: stability.”