Next has launched a new home furnishings collection created by designer Rachel Ashwell.
Brokered by IPR Licensing, the deal has seen Rachel working collaboratively with Next on an exclusive and comprehensive home furnishing range, mindfully designed to incorporate her core values of beauty, comfort and function.
Pieces include furniture, upholstered furniture, bedding, lighting, rugs, mirrors, curtains, throws, cushions, dinnerware, serveware, table linens and accent accessories.
Colour and pattern is expressed with smokey pastels, antiqued whites, vintage inspired florals and soft laundered textures leading the way throughout the entire collection.
“What really excites me about this new partnership is the opportunity to bring the world of Shabby Chic by Rachel Ashwell to the Next customer,” commented Rachel Ashwell, founder of Shabby Chic by Rachel Ashwell. “This collection fully communicates the aesthetic and story of the brand across so many categories. From the furniture to the signature bedding, there is something special here for everyone.”
Further additions to the range will be launching through spring/summer 2024.