Novel Entertainment has signed a deal with webshop Star Editions to bring bespoke, on-demand Horrid Henry merchandise to a global audience.
The new agreement will see a wide range of print-on-demand Horrid Henry products available featuring new designs including t-shirts, mugs, tote bags, hoodies, water bottles, coasters and posters – many items which have not been available before.
Star Editions has built the infrastructure of the shop with the designs coming from the team at Novel Entertainment. The collection is accessible from the Horrid Henry website and, as well as the new items, it will stock merchandise from Novel’s existing Horrid Henry licensees – brokered by licensing agency Caroline Mickler – including board games, dressing-up costumes, Top Trumps packs and jigsaw puzzles.
“The webshop we have created with Star Editions is an exciting new development in the Horrid Henry brand,” commented Mike Watts, co-founder of Novel Entertainment. “For the first time ever, fans and consumers are able to order bespoke print-on-demand products across an expanded range of merchadise. We are excited to take Horrid Henry products to an even broader global audience and look forward to adding additional new lines next year.”
Will Marston, ceo at Star Editions, continued: “I’m thrilled with the launch of Star Editions’ latest Print on Demand shop. Horrid Henry has been a staple in our house for years, so to be able to work with Novel Entertainment and Caroline Mickler on this has been a dream. So excited about what we have planned together for 2024 and beyond and once again creating something which truly showcases Star Editions’ passion and commitment to online gifting innovation and delivering exceptional brand experiences. I am confident that this new store will captivate the discerning hordes of Horrid Henry hooligans, young and old.”
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