This ad will be closed automatically in X seconds.

Now Halifax calls in the Ghostbusters

Classic movie brand is latest to feature in advertising campaign for bank.

Halifax is continuing with its run of featuring licensed brands and characters in its advertising campaigns – with classic movie franchise Ghostbusters being the latest to take a starring role.

The new ad from Adam&Eve/DBB includes footage from the 1984 film starring Bill Murray and Dan Aykroyd, with the aim to promote the bank’s Visa debit cards.

Characters have been superimposed into clips from the movie for the TV ad – just like with the Halifax’s previous campaign featuring Wizard of Oz.

As well as the TV ad, the campaign is running across branches, outdoor, radio and social media.

Catherine Kehoe, md for brands and marketing at Halifax’s parent company, Lloyds Banking Group, was quoted on The Drum as saying: “As a straightforward bank, we keep things simple, so seeing Greg show Dan Aykroyd and Harold Ramis just how easy it is for our current account customers to pay with Visa contactless.”

Halifax has previously used The Flintstones, Top Cat and Scooby-Doo in its campaigns.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LibbyGrant500x500
 
Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
PrimarkPortugal500x500
 
The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon....
SwizzelsOneStop500x500
 
The deal - brokered between Blonde Sheep Licensing and Louis Kennedy - covers six pin badge designs....
OGTheGrinch500x500
 
The family friendly games publisher is teaming up with Dr. Seuss Enterprises on a special physical update holiday edition of The Grinch: Christmas Adventures....
KeithTaperell500x500
 
The new structure sees a number of promotions including Keith Taperell at Bravado UK becoming vp of licensing....
LoveIslandshop500x500
 
The new pop-up shop will give fans an opportunity to purchase a variety of synonymous products seen on screen including the iconic water bottles for a four-week period at Bluewater Shopping Centre from 25 June....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.