Edutainment Licensing has revealed a new partnership between the NSPCC and BBC Bitesize to promote the charity’s Talk PANTS campaign featuring Pantosaurus.
The campaign – which is celebrating its 10th anniversary – teaches children that they have a right to say no, and that their body belongs to them.
Talk PANTS also offers parents of children aged between three and eight free tools and guidance to help keep their children safe from sexual abuse, all in an age-appropriate way.
Since the launch of the Talk PANTS campaign in 2013, parents have had over six million conversations with their children.
In an interactive session with the NSPCC, the former member of the Sugababes, Heidi Range, learns about the campaign, why it exists and why it’s important. She speaks directly about her experience as a parent and having the Talk PANTS conversation as a mum of two.
Commenting on the campaign, Heidi said: “Talk PANTS is such an important campaign, and a conversation that every parent should have. The NSPCC’s free resources and the friendly dino Pantosaurus make it easy and fun to talk PANTS in a way that’s right for my child.
“I think it’s fantastic that the NSPCC have partnered with BBC Bitesize to share this message and help keep even more children safe.”
Helen Foulkes, head of education and Newsround, BBC Children’s and Education, continued: “This is an excellent opportunity to support parents as they try to address what can be a difficult and embarrassing conversation for many. The NSPCC has created these excellent Talk PANTS resources – proven over 10 years of use by practitioners and parents, and we are pleased to share this partnership with them to help encourage parents and children to have these important conversations.”
Margaret Gallagher, strategic service manager at the NSPCC, added: “We are delighted to begin a partnership with BBC Bitesize to reach even more children and families across the UK, building on our Talk PANTS campaign success to date over the last ten years. BBC Bitesize has an incredible relationship and trust with families and professionals, as does the NSPCC. This partnership will bring the strengths of both organisations together to enable even more families to receive the critical but fun messaging of Talk PANTS.”