King Features has unveiled its latest collaboration, spotlighting animated icon Olive Oyl who appears in the 2 MONCLER 1952 WOMAN Spring/Summer 2022 collection by Veronica Leoni.
As part of the brand’s Moncler Genius project, playful prints aim to highlight the character’s unique fashion sense and personality.
Olive Oyl made her debut in 1919 and retro images have been selected by Veronica to adorn t-shirts and hooded sweatshirts.
“We are very happy to have secured this collaboration with such a high-end and innovative brand as Moncler and such an iconic character as Olive Oyl,” said Grazia Bussandri of Premium Licensing, King Features’ Italian agent which secured the deal with Moncler.
Carla Silva, vp and gm global head of licensing at King Features, continued: “For decades, style makers around the world have been inspired by Olive’s confidence and glamorous self-perception. But this capsule from Moncler is in a class of its own. The clever designs highlight what a dynamic individual Olive Oyl is and the characteristics that make her so appealing to fans and fashionistas alike.”
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