Olive Oyl twirls into new collaboration with Moncler

King Features has unveiled its latest collaboration, spotlighting animated icon Olive Oyl who appears in the 2 MONCLER 1952 WOMAN Spring/Summer 2022 collection by Veronica Leoni.

As part of the brand’s Moncler Genius project, playful prints aim to highlight the character’s unique fashion sense and personality.

Olive Oyl made her debut in 1919 and retro images have been selected by Veronica to adorn t-shirts and hooded sweatshirts.

“We are very happy to have secured this collaboration with such a high-end and innovative brand as Moncler and such an iconic character as Olive Oyl,” said Grazia Bussandri of Premium Licensing, King Features’ Italian agent which secured the deal with Moncler.

Carla Silva, vp and gm global head of licensing at King Features, continued: “For decades, style makers around the world have been inspired by Olive’s confidence and glamorous self-perception. But this capsule from Moncler is in a class of its own. The clever designs highlight what a dynamic individual Olive Oyl is and the characteristics that make her so appealing to fans and fashionistas alike.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Lyle500x500
 
WildBrain CPLG's corporate and lifestyle division has secured multi-territory rights for the British heritage brand....
Slime500x500
 
Launching from 1 January 2023 in the US, Canada and Latin America, the collection will aim to offer the 'ultimate' in sensory experiences....
Lightyear500x500
 
"We are extremely proud to add such a loved and respected brand to our magazine portfolio."...
NewDanGrant500x500
 
Danilo's Dan Grant on consumers and retailers valuing strong brands....
Robin500x500
 
Robin Dent will manage the day to day relationship with national accounts, while simultaneously focusing on their growth and expansion, aligning with Rubies 365 business plan....
Motorola500x500
 
The telecomms company has teamed up with Pantone for a new multi-year partnership which will see the Pantone Color Institute inspire a fresh collection of smartphones....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.