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“Our brand portfolio for 2024 is stronger than ever”

Character World Brands’ Tim Kilby talks Q1 and ensuring each retailer has the best value mix possible across all home and lifestyle products.

As we move through 2024, asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year despite the wider challenges that everyone is facing.

Today: Tim Kilby, licensing and brand director, Character World Brands.

“During the colder months, Character World Brands works closely with retailers and suppliers to ensure stock is on hand of the relevant products consumers need during winter as well as launching new lines for SS24 in January.

In Q1, we’re also meeting with licensors, retailers and suppliers at various trade fairs to ensure we are set up to deliver a fantastic product assortment for AW24 and beyond.

We know that times are tough right now for consumers and we continuously review our product assortment to ensure each retailer has the best value mix possible across all home and lifestyle products.

Our brand portfolio for 2024 is stronger than ever and we begin Q1 with high levels of confidence and excitement at what the year will bring.”

This feature originally appeared in the spring 2024 edition of Licensing Source Book. To read the full publication, click on this link.

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