Outfit7 has appointed Prism Licensing as its new agent in India for the Talking Tom & Friends entertainment brand.
The agency has been tasked with collaborating with local partners to further grow and expand the licensing programme for the property.
The Talking Tom & Friends brand has attracted over 105 million YouTube subscribers and features a portfolio of 20+ games with 22 billion downloads between them.
Building on the global success, the new licensing partnership is aiming to bring the brand even closer to its audience in India, bridging the gap between digital and physical products and enhancing the overall Talking Tom & Friends experience.
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