Poetic Brands has secured a multi-year pan-European contract to design, manufacture and supply men’s and women’s apparel, accessories and beachwear for iconic nightclub, Pacha.
Since 1973, Pacha – which combines heritage, music and glamour – has been a pioneer of Ibiza’s dance and cultural movement.
Marking its 50th anniversary this year, Pacha has also come to represent more than the famous nightclub – today, the brand and its unmistakable cherry logo now extend to a carefully curated selection of nightlife, restaurant and hotel brands across the Balearic Islands and beyond.
Poetic Brands will be targeting all major European fashion retailers, as well as online retail with a wide range of apparel, accessories, swim and beachwear, expected to be in-store from spring/summer 2024.
“A pioneer of clubbing, dance and fashion, Pacha is both a venue and a worldwide brand that has revolutionized leisure and entertainment globally,” commented Elliott Matthews, md at Poetic Brands. “It’s a real privilege to work with this iconic brand. We’re looking forward to producing fashion ranges of Pacha apparel and accessories.”
Fabio Lenzi, group brand and development director at Pacha, continued: “This is a great partnership for us, and one we want to celebrate on and off the dance floor. With the help of Poetic Brands, one of the most respected names in ethically sourced coordinated lifestyle ranges, we are looking forward to producing a truly memorable range of apparel and accessories.”
Nick Reid, ceo at Essential Republik, which brokered the deal, added: “We are thrilled to have introduced these two great businesses and negotiated what is set to be a tremendous partnership. Pacha is a huge, one-of-a-kind, lifestyle brand, encapsulating music, fashion, nightlife and hospitality, all under its famous double cherry umbrella.
“It made natural sense to us at Essential Republik for Pacha to partner with Poetic Brands – global leaders in delivering fashion led licensed collabs, with their unparalleled industry experience and honourable business ethics.”