Peanuts unveils first Snoopy face for Apple Watch

Peanuts Worldwide and WildBrain have expanded the global partnership with Apple, revealing that the first Snoopy face for Apple Watch will be launching in the autumn.

The watch face – which will launch for watchOS10 – features Snoopy, Woodstock and themes based on the Peanuts comic strip.

More than 140 unique Peanuts animations have been created for the watch face by WildBrain Studios in partnership with Charles Schulz Creative Associates and the Apple design team. The characters interact and play with the watch hands, react to the weather conditions in the area, or even get active when the user does a workout.

The introduction of the Snoopy face for Apple Watch marks an expansion of the global partnership between Apple, Peanuts Worldwide and WildBrain, which has seen Apple TV+ become the official home for all Peanuts content, including multiple award-winning new original series, specials and documentaries, plus Peanuts classics such as A Charlie Brown Thanksgiving, A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown.

“Snoopy has a long and proud history on watch faces, and we are thrilled Apple Watch users can now experience the joy of seeing Snoopy and Woodstock come to life in such a delightful new way,” commented Tim Erickson, evp at Peanuts Worldwide. “We’re thrilled to expand the creative interplay between Apple, Peanuts and WildBrain that began with content and now extends to Apple Watch, for fans to further enjoy their love of the Peanuts brand.”

watchOS 10 will be available this autumn as a free software update for Apple Watch Series 4 or later paired with iPhone Xs or later, running iOS 17.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs25finalists500x500
 
The countdown to the Brand & Lifestyle Licensing Awards on Thursday 24 April is officially on, with the finalists across all categories having been announced....
DalianFrenchConnection500x500
 
The debut French Connection home fragrance range is available across the UK, Europe, India, US, Middle East and online, and features eight ranges plus gift sets....
CWBBioworld500x500
 
The acquisition of Character World Brands by Bioworld Merchandising has been confirmed this morning (27 March)....
SolentGroupFerneMcCann500x500
 
Solent Group has extended its long-standing partnership with TV personality Ferne McCann, renewing its deal for health and beauty ranges in the UK and Ireland for a further two years....
Atomfall500x500
 
The pop culture retailer has unveiled a wide range of licensed apparel, giftware and homeware inspired by the post-apocalyptic survival-action game....
TotallySpiesnew500x500
 
Banijay Kids & Family has secured a partnership with Entertainment Marketing Group for a Totally Spies branded activation in 100+ trampoline parks across the US....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.