Peanuts Worldwide is eyeing up further growth for its international business.
The company has appointed Lisa Silverman Meyers (pictured) as svp international. She will oversee the brand’s already robust international business and identify opportunities to build larger programmes in underdeveloped markets.
Lisa is responsible for all business outside North America, and will report to Tim Erickson, head of Peanuts Worldwide.
She joins Peanuts from her role as global head of licensing and partnerships, retail marketing and creative at The Metropolitan Museum of Art, having previously worked at Viacom and Nickelodeon International Consumer Products
“I am delighted to welcome Lisa to Peanuts Worldwide – and ‘worldwide’ describes well the significant responsibilities she’s taking on,” commented Tim, evp of brand at Peanuts Worldwide. “Since Charles M. Schulz introduced Peanuts in 1950, Charlie Brown, Snoopy and the rest of the gang have made an indelible mark on popular culture across the globe.
“Lisa’s vast experience with highly loved brands and global licensing makes her the perfect person to both build on our thriving international presence and expand Peanuts’ reach into important new markets around the world.”
Lisa added: “I couldn’t be more thrilled to join the team at Peanuts Worldwide, one of the most beloved brands on the planet, and my childhood touchstone.
“Charles Schulz’s creation speaks a universal emotional language, so it’s no surprise that Peanuts is as popular in Asia as in the Americas, and from Europe to Africa and Australia. I’m very humbled and mindful of my responsibility to bring the brand alive to Peanuts fans everywhere.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
