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Peter Rabbit drives global apparel growth for Penguin Ventures

Penguin Ventures has revealed a series of new worldwide Peter Rabbit apparel partners on behalf of The World of Peter Rabbit brand owner Frederick Warne & Co., with brand new territories secured in this lead category.

Blade & Rose launched its first Peter Rabbit apparel range in the UK last year, resulting in a recent win at Gift of the Year awards. The licensee will now expand its Peter Rabbit ranges for 0-4 year olds across Europe, with Italy being the first market to launch the range this October.

A newly-signed deal with award-winning London-based baby and toddler clothing brand MORI, will see Peter Rabbit sleepwear and daywear crafted in its signature organic fabrics. Launching ahead of Easter 2023, the keepsake collection ranges from 0 to 6 years and will be available online at or in its London store from Easter.

US-based Children’s Apparel Network has signed with Penguin Ventures for Peter Rabbit baby apparel and accessories in the US and Canada. It will launch a Peter Rabbit baby accessories collection for TJMaxx and Marshalls in February 2023, which will be followed an apparel collection for Q1 2023.

Meanwhile, in a worldwide deal, Cotton On has recently been signed for women’s apparel. The Cotton On Body Brand will launch a women’s sleepwear collection for Australia, New Zealand, South Africa and Brazil across a total of 387 stores by end February and online by March.

Dreamland Baby – known for its line of weighted sleep sacks and blankets for babies and toddlers – recently launched its first ever licensed collaboration with The World of Peter Rabbit Collection in North America. Available online at, the range will roll out at select retailers including Target, Nordstrom and Babylist from September this year.

“The demand for Peter Rabbit apparel has surpassed all expectations this year, with the widest global presence in this category for the brand in Ventures’ history,” commented Lindsay Pearl, head of international sales at Penguin Ventures. “With meaningful presence in key markets, it is heartening to see how much Peter continues to resonate with our global audience, from infant ranges through to women’s nightwear and a family offering, Peter Rabbit remains as desirable as ever.”

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