Penguin Ventures is teaming with Histrionic Productions on a new Peter Rabbit experience coming to London’s Covent Garden this Easter.
The Peter Rabbit Easter Adventure will run from 21 March to 16 April and will include a mix of live performance and puppetry. Visitors will be transported back to the Covent Garden of old, teeming with fresh flowers, fruit and vegetables as Beatrix Potter heads out on a mission to rescue Jemima Puddle-Duck from the clutches of Mr McGregor.
The 50-minute interactive outdoor experience will invite families to accompany Beatrix to search for secret notes, maps and other clues, meeting Peter Rabbit, Benjamin Bunny, Mrs. Tiggy-Winkle, plus a few surprise encounters along the way.
“Experiential is an important part of our licensing business at Penguin Ventures, enabling us to bring our classic brands to family audiences in fresh and exciting new ways,” commented Thomas Merrington, creative director at Penguin Ventures. “So I’m thrilled that our partnership with Histrionic Productions has evolved to bring The World of Peter Rabbit to central London this Easter.
“Covent Garden is the perfect location for this all-new Easter Adventure, providing a stunning backdrop to the incredible, immersive experience that Histrionic has created. I cannot wait to see how audiences will respond to stepping back in time with Peter Rabbit and his friends, brought to life for a new generation this spring.”
Alongside the experience, The Easter Adventure Shop will open in Covent Garden’s Market Building on 5 March. It will offer Peter Rabbit merchandise, a café and an activity area featuring a programme of family activities.
Included in the ticket for the experience will be an ‘Activity Burrow’ for creative crafting for all ages including letter writing to Beatrix Potter and a Peter Rabbit reading corner. Additional activities will include Mr McGregor’s Obstacle Course.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
